Who is it for?
This course is suitable for anyone responsible for directing or managing a social marketing programme, campaign or initiative. It is suitable both for people new to social marketing or those seeking an update on latest thinking.

What are the aims?
This is an introduction to the principles and practice of social marketing.

By the end of the course, participants will:

• have an insight into how to create social marketing programmes that achieve real social benefit
• have an understanding of behaviour change and what motivates people to act

In the course of the day, participants will

• use a variety of practical tools and techniques
• have an insight into the latest thinking on social marketing
• have an opportunity to join a network of people with a shared passion

What is the specific content?
The course content includes the characteristics of social marketing, the new national occupational standards, the difference between programmes, campaigns and initiatives, the motivators of personal action, the key social marketing strategies, major theories of behaviour change and social change and how to link theory into personal action.

Sources include the NSMC, Cialdini, Kotler, Lee, McKenzie-Mohr, Damasio, Blake, Rosenstock, Tversky and Kahneman, Hume, Prochaska and Di Clemente, Scharmer, Friedenwald-Fishman, Hastings, Armstrong and Berns.

How is it structured?
All courses include coaching, practice or learning based around case studies, networking and opportunities for personal reflection to tailor learning to the workplace.

Who are the facilitators?
All Corporate Culture social marketing training is led by practitioners who base their advice on practical experience with live projects.

What are the logistics?
The one day course runs from 9:30am to 4:30pm and is available in both London and Liverpool. Please see below for available dates.

Price?
£195.00 (Less than half price for Autumn courses only)