Who is it for?
This course is suitable for anyone responsible for directing or managing marketing projects designed to influence customer behaviour. It is suitable for people new to customer behaviour change or people with experience seeking to refine their thinking.

What are the aims?
This is an introduction to the principles and practice of customer behaviour change (also called corporate social marketing).

By the end of the course, participants will:

• have an insight into how to create customer behaviour change projects that achieve real social and commercial results
• have an understanding of the psychology of behaviour change and what motivates customers to act
• understand the potential strategies that can be used to make it easy for customers to act either within your business or in collaboration with others

In the course of the day, participants will

• use a variety of practical tools and techniques
• have an insight into the latest thinking on social marketing
• have an opportunity to join a network of people with a shared passion

What is the specific content?
The course content includes an overview of customer behaviour change, an understanding of the motivators of personal action, the key corporate social marketing strategies, case studies from others and key processes to create your own successful customer behaviour change project.

How is it structured?
All courses include coaching, information and practical exercises to apply learning.

Who are the facilitators?
All Corporate Culture social marketing training is led by practitioners who base their advice on practical experience with live projects.

What are the logistics?
The one day course runs from 9:30am to 4:30pm and is available in London. Please see below for available dates.

Price?
£395.00