Who is it for?
This course is suitable for anyone responsible for directing or managing a social marketing programme, campaign or initiative. It is suitable both for people new to social marketing or those seeking an update on latest thinking. It has specific content linked to health and environmental change.

What are the aims?
This is an introduction to the principles and practice of social marketing.

By the end of the course, participants will:

• have an insight into how to create social marketing programmes that achieve real social benefit
• have an understanding of behaviour change and what motivates people to act
• have an overview of key potential strategies to use to achieve your goals

In the course of the day, participants will

• use a variety of practical tools and techniques
• have an insight into the latest thinking on social marketing
• have an opportunity to join a network of people with a shared passion

What is the specific content?
The course content includes the characteristics of social marketing, the difference between programmes, campaigns and initiatives, an insight into what motivates people to act, an overview of the main social marketing strategies and an overview of the key processes to achieve sustained behaviour change. It has a liberal sprinkling of examples and case studies.

How is it structured?
All courses include coaching, information and practical exercises to apply your learning in your workplace.

Who are the facilitators?
All Corporate Culture social marketing training is led by practitioners who base their advice on practical experience with live projects.

What are the logistics?
The one day course runs from 9:30am to 4:30pm and is available in both London and Liverpool. Please see below for available dates.

Discount
We are able to offer a reduced rate of £295.00 plus VAT for the public sector, not for profit sector and social enterprises. Please contact training@corporateculture.co.uk to take advantage of this discount.

Price?
£395.00