Who is it for?
This course is suitable for anyone responsible for directing, managing or leading the research for a social marketing programme, campaign or initiative. Participants are recommended to have attended the introduction to social marketing – but this is not essential.

What are the aims?
The aim is to equip participants with an understanding of the main methods and practices involved in research – with a focus on achieving a deep insight into people's values, beliefs, motivators and lifestyles to influence change. The course also embraces how to translate this insight into communications that lead to real change.

By the end of the course, participants will:

• understand how to get under the skin of what people think, feel, believe and do to inform social change projects
• understand how to select the right research method to give you actionable insight
• understand how to translate this insight into communications that work

What is the specific content?
The content covered includes contextual research, best practice research, audience segmentation, methods of encouraging participation, the creation of measurement frameworks and fit for purpose communications for the new world.

How is it structured?
All courses include coaching, practice or learning based around case studies, networking and opportunities for personal reflection to tailor learning to the workplace.

Who are the facilitators?
All Corporate Culture social marketing training is led by practitioners who base their advice on practical experience with live projects.

What are the logistics?
The one day course runs from 9:30am to 4:30pm and is available in both London and Liverpool. Please see below for available dates.

Price?
£195.00